With Smart, Effective Multimedia
Hi! I’m so excited you’re here!
As a Creative Director with over 15 years of industry experience, I've poured my passion and expertise into creating processes that will guide you through developing a strong brand identity, captivating videos, a stunning website, and an effective marketing strategy. I'm thrilled to have the opportunity to collaborate with you and bring your vision to life. Let's work together to create something truly amazing!
Steven Lives in the Beautiful San Gorgonio Pass in Southern California
Why Choose Steven Brown?
15+ Years of Multimedia Expertise
Tailored Solutions for Your Unique Needs
Affordable Rates for Small Businesses
Quick Turnaround Times
Personalized, Friendly Service
Passion for What? You, of Course!
The most important element in any creative project isn't passion for artistic mediums, expensive camera lenses, or ultra-fast computers – it's you, the client. My passion lies in understanding your unique goals and delivering results that exceed your expectations. Whether you have a fully-formed vision or just a spark of an idea, I'm here to listen, collaborate, and create multimedia solutions that drive your business forward. Let's focus on what really matters: your success.
Services
Prevailing wisdom says freelancers like me really should niche down, but customers keep asking me for different things, so why not offer them all?
Directing
Technical Directing
Regulatory and Brand Compliance
Copywriting
Project Management
Video
Promotional Videos
Product Demos
Social Media Content
Training Videos
Editing Services
Design
Print Design
Brand Development
PowerPoint
Animation & VFX
Website Development
My Assumption-Based Design Approach
Assumption-based design is a philosophy that leverages the natural tendency for clients to provide the most meaningful input and direction only after seeing a tangible prototype. Rather than spending extensive time upfront defining detailed requirements conceptually, I instead make reasonable assumptions to rapidly develop a minimum viable product (MVP). This prototype is then iterated based on feedback and insights gained by letting the client interact with something real.
This experimental, build-to-think approach enables the client's true needs and preferences to emerge organically through the design process.
While assumption-based design is not ideal for every context, such as systems with rigid requirements, it is a powerful approach for creating experiences where needs are fuzzy, changing, and best discovered through experimentation and co-creation with customers.
“Great, but can I see your portfolio?”
Of course! I currently only share my portfolio in private meetings, though. Click the “Launch Your Project” button at the bottom of the window to book a meeting!
Rant: Why So Many Business-to-Business Videos Are Hard to Watch
Example 1:
In this story, I only talk about things I feel comfortable with, and boast about my capabilities.
Throughout my career, I have always been committed to delivering high-quality work to my valued clients. As a professional, I understand the importance of effective time management and clear communication in ensuring successful project outcomes.
By proactively managing my schedule and maintaining open lines of dialogue with my clients, I am able to consistently meet deadlines and exceed expectations. My strong work ethic and dedication to excellence have enabled me to build a track record of reliability and trust.
I take pride in my ability to juggle multiple projects simultaneously without compromising the quality of my deliverables. Through careful planning and prioritization, I ensure that each client receives the attention and focus they deserve.
My clients can always count on me to be a dependable partner in achieving their goals. I am committed to fostering long-term, mutually beneficial relationships built on a foundation of reliability and integrity.
I do not demonstrate any personal growth, problem solving skills, or relatable experiences. This kind of story is easy to tell, but it’s not unique, and it’s somewhat difficult to believe.
Example 2:
In this story, I follow a story arc, and am honest and open about my experiences and how I overcame difficult circumstances.
Have you ever bitten off so much work that you choked?
Earlier in my career, I once lost a major client because I wasn't honest with myself. I had overcommitted to too many obligations and burnt out. In my eagerness to please everyone and take on as much work as possible, I had stretched myself too thin.
As the deadline approached for this particular client's project, I realized that there was no way I could deliver the quality work they deserved in the time remaining. It was a deeply embarrassing and humbling experience. I had let down not only my client but also myself. I knew I needed to make a change.
From that moment on, I committed to developing new systems of time management and project prioritization. I learned to be more realistic about my capacity, to communicate openly with my clients about timelines and expectations, and to build in buffers for unexpected challenges.
The results speak for themselves. After implementing these changes, my on-time delivery rate increased from 85% to 100% within six months. Client satisfaction scores rose by 30%, and referrals doubled. I was able to take on 20% more projects without sacrificing quality or my own well-being. My revenue grew by 15% year-over-year, while my stress levels decreased significantly. These tangible improvements are a direct result of the lessons I learned from my biggest failure.
That experience taught me the importance of setting boundaries, managing expectations, and taking care of myself in order to deliver the best possible work for my clients. It's a lesson I carry with me to this day, and one that has helped me build stronger, more trusting relationships with my clients and colleagues alike.
If you're a business owner or marketer who has ever struggled with overcommitment, burnout, or delivering less-than-stellar work to your clients, I want you to know that you're not alone. I've been there, and I know how painful it can be. But I also know that there's a way out. By learning to prioritize, set boundaries, and communicate effectively, you can transform your work and your life, just like I did. And I want to help you do it.
So, my question to you is this:
Which version of your own story are you telling? Are you sharing the real, raw, and relatable experiences that have shaped who you are and what you do? Or are you protecting yourself with of generic statements and buzzwords?
If you want to truly connect with your audience and stand out in a crowded market, I encourage you to embrace the power of authentic storytelling. Share your struggles, your lessons learned, and your triumphs. Be the hero of your own story, and invite your audience to be a part of it.
Remember, your story is your most powerful marketing tool. Use it wisely, and watch as it transforms the way people see you and your brand.
If you're ready to learn more about how to craft compelling stories for your business, I invite you to explore the resources and services I offer. From storytelling templates to one-on-one coaching, I’m here to help you unleash the power of your own unique narrative.
As a creative director and former editor, I've seen countless clients spend lavishly on long-form Business-to-Business (B2B) videos that were stacked with worn-out philosophical platitudes, but lacked a compelling story. The truth is, the best marketing stories for businesses come from demonstrating how a company solves problems and overcomes adversity.
As we explore this template for great storytelling and selling, remember to draw upon your own experiences—the struggles, the setbacks, and the triumphs. Infuse your narrative with authenticity and lessons learned. That's how you create something truly memorable and impactful.
Hook:
Start with an attention-grabbing opening that immediately draws in your audience. This could be a surprising statistic, a thought-provoking question, or a relatable scenario.
Problem:
Identify the problem or pain point your target audience is facing. Describe it vividly so they feel understood. This creates an emotional connection.
Stakes:
Raise the stakes by highlighting the consequences of not solving the problem. What will the audience miss out on? What negative outcomes could occur? This creates urgency.
Solution:
Introduce your product, service, or idea as the solution to their problem. Focus on the benefits and outcomes it enables rather than just listing features. Paint a picture of how their life will improve.
Proof:
Provide evidence that your solution works. This could include case studies, testimonials, statistics, or a demo. Third-party validation is powerful for building trust and credibility.
Call-to-Action:
Be clear on the action you want your audience to take, whether it's making a purchase, signing up for a trial, or scheduling a consultation. Make it easy for them to say yes. Create a sense of urgency if appropriate.
Vision:
End by painting an inspiring vision of what's possible when they take action. Speak to their aspirations and desired identity. Recap the key points and reiterate the Call-to-Action (CTA).
Limited Availability! Book your project soon!
To ensure the highest quality service,
I take on a select number of clients each year.
Schedule a meeting now to avoid dissapointment!